The fiesta is held just outside Saga City, along the Kase River. It has grown from a gathering of 5 hot air balloons to a competition where over 3500 people volunteer and has gained a reputation as one of the top ballooning competitions in the world.
It is also a popular time for tourists as the Karatsu Kunchi Festival is held at the same time in Karatsu City. Since 1980 the launch site has been visited by over 10 million spectators.
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