Portland was a bustling, growing city in 1889, and the wife of Oregonian publisher Henry Pittock initiated an invitation to her friends to view her roses in their garden.
The city became captivated by this cultural, woody perennial flower. Then in 1905, Portland celebrated the Lewis and Clark Centennial Exposition. The Portland Rose Society decided to promote 20 miles of rose-covered streets in preparation for the exhibition. After the Centennial Exposition the name, “City of Roses“ caught on and even the mayor wanted to continue to honor that by launching the first ‘festival of roses’ in 1907.
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